Huda Beauty Cuts Ties With Influencer After Racial Slur Controversy — A Branding Reckoning for the Makeup Giant
Global beauty brand Huda Beauty — founded by influencer-entrepreneur Huda Kattan — has taken swift action to sever its collaboration with reality-TV star Huda Mustafa, following her involvement in a livestream incident in which a racial slur was directed at fellow cast-member Olandria Carthen. The brand announced the termination of the partnership, citing misalignment with its values of “kindness and humanity”.